5 Common Signage Mistakes and How to Avoid Them

Signage is a persuasive means with which a business owner can attract customers, increase branding awareness and display important messages. But, also, a number of companies are guilty of, professional signage mistakes, which can damage the clients marketing and the clients brand image.

In this blog, the five most frequent things signage gets wrong, and it will be explained in a simple way and practical steps will be given to not fall victim of those.

Poor Readability

Poor legibility (i.e., the inability to read signs properly) is one of the most frequent errors in utilising signs. Signposting at reduced visibility will not provide the right story for your audience.

How to avoid it:

• Choose the right font: There should be a straightforward, natural, easy to read, language choice of fonts (e.g., Arial, Helvetica, or Times New Roman). Rehabilitation of extremely intricate ornate calligraphic type, i.e., extremely difficult to decode from a distance, is to be avoided.
• Use appropriate font size: The size of the font should be big enough that it is easily readable from a distance. Specify the viewing distance and redesign the font size.
• Contrast matters: Ensure sufficient contrast between the text and the background. This is best achieved with a dark text on light background or vice versa.
• Keep it simple: Avoid cluttering your signage with too much information. Stick to the essentials and use concise language.

Inconsistent Branding

Unstandardised branding can weaken brand identity and confuse customers.

How to avoid it:

• Develop a strong brand identity: This solution provides a complete brand guideline for your company providing information on the colours, typefaces, logo, and a wide variety of other elements. Ask your graphic designer when creating your brand to supply you with your business brand guidelines. This will help in being consistent in all sales and marketing material you produce
• Maintain consistency: Ensure that your signage aligns with your brand guidelines. Uniform use of the same colours/typefaces/logos on your signs. If unsure contact us at sumo signs where we have a team of experienced signage graphic designers ready to help.
• Consider your target audience: The signage should, in turn, be tailored to the needs of the target group, as well as to the understanding of the same

Neglecting Maintenance

Your signs are the first representation of business. Therefore, it should always make itself attractive and leave a mark on the mind of customers.
Keeping your signs in a good condition means you’re investing in the success of your business

How to avoid it:

• Regular inspections: Periodic tests must be carried out in order to identify any damage, colour loss, or degradation.
• Prompt repairs: Address any issues promptly to prevent further damage.
• Proper cleaning: Regularly clean your signage (removing dirt, grime, and all the other things that accumulate on it) to prevent it from becoming grimy.
• Protective coatings: Protective coatings on sign structures can be applied to increase their service life. Here at sumo signs you have a choice of laminations, from gloss or matt lam to anti-graffiti and Weathershield UV protection.

Ignoring Local Regulations

Failure to adhere to local signs regulations may lead to fines and legal problems.

How to avoid it:

• Research local regulations: Learn the local signage rules and regulations.
• Obtain necessary permits: Get all required permits and approvals prior to the installation of your signage.
• Hire a professional: Use a professional signage company or fitter to ensure adherence to local law.

Overlooking the Importance of Location

However, if signage is not positioned correctly, it may.

How to avoid it:

• Consider foot traffic: Put your signage in high-activity zones where it will be seen by as many people as possible.
• Line of sight: Make sure signage is easily visible from the distance and is not blocked by objects.
• Target audience: Please think about your audience and position the signage so that they will be able to view it.

Conclusion

If you don’t fall foul of these common signage mistakes, your signage will not only help to enhance your brand image or to draw customers, but will also be able to help grow your business. If any part of a signage design or installation is uncertain then contact a professional signage company, for example, Sumo Signs.

Need Help with Your Signage Design or Project?

If you’re unsure about the what best signage material to use or the what design will make you stand out, then don’t hesitate to reach out to us. We can help you create a sign that will make a lasting impression.

Email us at sales@sumo-signs.co.uk  or  Call 01392 315691