Now that the country has in the main, reopened for business, what marketing displays will become popular when we can all go to our favourite trade shows or exhibition?

Trade shows and exhibitions are still a useful and vital part of getting your brand out there and on the map. Although we are currently in a world of social media posts, emails and other digital marketing tools, allowing you to get face to face with your customer and discuss what’s new in your world is key to success.

As ever the roller banner is still one of the most popular exhibition marketing tools around. They are lightweight, easy to assemble, space saving and if well designed can catch the eye from afar.

However, there is a new man in town – the backlit lightbox! Along with its wall mounted counterpart, the freestanding lightbox consists of an aluminium frame that comes with stabilising feet and a double-sided (single-sided for the wall-mounted version) dye-sublimation printed fabric graphic and lights that provide a vibrant, seamless branding solution that brings a new dimension to your exhibition family.

All lightboxes come in various sizes (standard and bespoke), a fitted power cable, carry bag and come in either a standard or deluxe range (difference comes in the number of lights and where they are located around the edge of the lightbox).

Sometimes you are located in a poorly lit area or sandwiched between other businesses that might have twice the exhibiting floor space as you. This is when the fabric backlit display stand comes to the fore and can boost your presence. These backlit displays can really illuminate your show and just like the roller banner are portable, lightweight and easy to assemble – all you need is a plug.